JAKARTA. Ministry of Tourism increasingly intensively conduct branding Wonderful Indonesia. This time by performing Co-Branding Wonderful Indonesia with 21 brand entrepreneur artist and 19 corporate brands. The cooperation was inaugurated by the signing of a Memorandum of Understanding (MoU) by the Minister of Tourism, Arief Yahya with entrepreneur artists as well as doing Collaboration Agreement with 19 corporate brands in Balairung Soesilo Soedarman, Gedung Sapta Pesona Jakarta, Ministry of Tourism Office (14/11).

Wonderful Indonesia Co-branding Forum (WICF) itself is a forum initiated by Tourism Minister Arief Yahya to invite brands in the country to participate in promoting Indonesian tourism through co-branding partnership with Indonesian brands namely Wonderful Indonesia (for global market) and brand Pesona Indonesia (for domestic market). The effort is also as sharing resources between the two brands that have co-branding so as to result in substantial cost savings promotion because by partnering then the cost of promotion will be borne together.

“Branding Indonesian tourism cannot be done alone by Kemenpar. To realize the brand WI in the global market and PI brand in the market domestic required togetherness and synergy of all elements of the nation within the framework of Indonesia Incorporated. With collaboration and working together, we will ‘bigger-broader-better together. This co-branding partnership initiative to take advantage of the momentum of skyrocketing performance of brand WI / PI seen from brand equity which is now very strong as a result of development (building brand) for the last 2.5 years. Brand WI / PI is now increasingly skyrocketed amid declining performance of regional competitor brands, “said Arief Yahya.

Meanwhile, in addition to active Sharing Happiness campaign, this year Rumah Zakat also seeks to assist the Government in the campaign of Wonderful Indonesia. Together with the Ministry of Home Affairs, Rumah Zakat became a partner in the campaign of Wonderful Indonesia through Rona Nusantara program. Zakat House became one of the brands that promote the charm of Indonesia and Wonderfull Indonesia in Rona Nusantara program.

Rona Nusantara is Rumah Zakat program which involves the whole community to participate in sharing activities in remote villages in Indonesia, as well as exporting their natural beauty. With the concept of sharing an traveling, Rumah Zakat invites the community refreshing with unusual ways. Until November 2017, Rona Nusantara program has been implemented in 6 locations, namely Cianjur, Purwakarta, Yogyakarta, Lampung, Jombang, and Banyuwangi.

Newsroom / Kuna


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