BANDUNG. This year, RZ utilizes social media namely twitter and facebook to promote Superqurban program. By using SuperQurbanRZ tag (#SuperQurbanRZ), RZ promote Superqurban and invite people to implement qurbani.
As a social organization, RZ invites Moslems to share happiness with others through Superqurban corned. Superqurban is an optimization of qurbani meat into corned. Superqurban has many benefits such as it could last until three years and it can reach out remote areas and outermost regions over the world.
“As we know, Eidul Adha falls on October 5th, 2014. Thus, we attempts to invite Moslems to implement qurbani via social media because it is a practicing and promising promotional tool,” Ria Arianti, RZ Marketing Department Head, said.
Yesterday, #SuperQurbanRZ had achieved the first top ten worldwide trending topics. It shows that this campaign has successfully attracted people to participate in this program.***